LEGOLAND Florida is staking its claim as the most affordable theme park and the best vacation value by refusing to raise its prices. While other major Central Florida attractions have raised their prices, LEGOLAND® Florida today announced it will keep its prices steady through the summer at $75 for adults and $65 for children under 12.  A family of four visiting the park will save between $40 and $56 a day compared to a visit to a competing park.

“The comparisons are important, especially in today’s economy,” said LEGOLAND Florida Director of Sales & Marketing Kim Isemann.  “Families are looking for great experiences at prices they can afford.  A day at LEGOLAND Florida is one of the highest values in our industry.”  

When families compare other incremental costs, such as dining and parking LEGOLAND Florida also shows big savings.  At LEGOLAND Florida, all menu items – from mahi-mahi sandwiches to chicken Caesar salads – are priced no higher than $11. Parking is also more affordable, at $12 per car, $6 for motorcycles.  Other parks charge $14 for both cars and motorcycles.

For those looking to visit LEGOLAND Florida and the all new water park attraction, which opened in May and features water slides, a wave pool, several playground areas and a lazy river called Build-A-Raft, they can for only an additional $12 a day.  A great value for families to experience more splashing thrills and family fun.

While ticket price comparisons are on single-day, full-price admissions, there are many discount and combination-ticket offers in the marketplace as well:

• Florida Residents save $20 on a Premium Pass, with unlimited admission to the theme park and water park, as well as free parking, plus food and merchandise discounts, through July 31. [Details here]
• Guests save $10 off single-day combo tickets for the park and water park by purchasing online through October 28. Or save $7 off a single-day adult LEGOLAND Florida ticket ($5 for child or senior tickets).

We know how important it is for families to stretch every vacation dollar. Share some of your favorite tips for vacation thrift in the comments!

LEGOLAND® Florida, Central Florida’s newest theme park, opened its all-new water park attraction today, greeting thousands of bathing suit-clad guests eager to splash, slide and soak up some sun.

“This is an important day for us as we continue to grow our presence in Central Florida,” said LEGOLAND Florida General Manager Adrian Jones, who – clad in suit and tie – was unexpectedly soaked with three hundred gallons of water during opening ceremonies.

“With the debut of our new water park, LEGOLAND Florida is now easily a two-day experience,” he said, “which puts us well down the road toward our goal of becoming a multi-day resort destination.” 

A “park within a park,” the attraction includes Build-A-Raft River, where guests can build their own LEGO inner tubes and float down a 1,000-foot lazy river.  For the little ones, the DUPLO® Splash Safari is a toddler haven with perfectly sized slides a zero-depth wading pool.  Guests of all ages can play for hours at the Joker Soaker water playground, a riot of brightly colored ladders, levers, pumps and slides of every length and type.  And a 583,000-gallon, crystal-clear wave pool and five slippery-fast water slides will thrill families all day long. 

Admission to the water park requires a LEGOLAND Florida theme park ticket plus a $12 water park upgrade.  Guests may also purchase a 12-month Premium Annual Pass, which offers unlimited access to both parks, for just $179 for adults and $149 for children ages 3-12 and seniors. 

With the new attraction, LEGOLAND Florida has also added a new Beach-n-Brick Grille, an outdoor patio where hungry guests can dine on jerk chicken, mahi mahi and pulled pork sandwiches, as well as chicken fingers, hamburgers and hotdogs.  Every menu item is priced below $10, before tax, including combos that come with fries, salad or slaw and a 22-ounce drink.   

An on-site retail store sells swimsuits, towels, sunscreen and all manner of water gear.  Guests can store their belongings in lockers for $5 (small), $7 (large) and $12 (family) and towels are available for a daily fee of $3.